How to choose the right innovation incubator for embedded tech By Dr Nicola Wheeler-Thorn, Managing Director of ANDtr Embedded tech and electronics startups face unique challenges. 97% of hardware startups miss their initial deadlines, and around 70% never deliver a viable product. That’s why as well as traditional startup support like access to investors, marketing…
A guide to prototype development for startups By Dr Nicola Wheeler-Thorn, Managing Director of ANDtr Startups often burn through time and money chasing ideas that haven’t been validated. A prototype is the antidote. Rapid prototyping shortens feedback loops, reduces cost and risk, and helps founders learn faster. This guide is everything you need to know…
Top hardware accelerators & innovation hubs for founders in 2026 Hardware and embedded tech startups succeed faster when they plug into the right place. If you’re building a product, it’s helpful to be part of a community as well as get tangible support like access to prototyping tools, DFM guidance, supplier networks, regulatory expertise and…
Prototype to production: A guide to DFM for electronics products By Dr Valarie Lynch, Founder and Chairman of ANDTr Design for Manufacture (DFM) is the discipline of making design choices that let you produce reliably, cost-effectively and at volume. For embedded electronics, this includes product design, assemblies, testability, supply-chain choices and serviceability. Getting DFM right…
From lab to launch: New UK accelerator opens to help UK electronics start-ups scale Press Release – 22nd October, London, UK 12-week programme led by Dr Nicola Wheeler-Thorn, CEO & MD, and award-winning Dr Valerie Lynch, Founder and Chairman at AND Technology Research Neucin Design, Arrow Electronics, ARISE ARU, and the University of Essex, among…
Meet our mentors: How startup mentors accelerate innovation Startup mentors are seasoned professionals who guide founders through technical hurdles, business strategy, and the emotional rollercoaster of entrepreneurship. They bring experience, perspective, and networks. For embedded hardware startups – where design, compliance, and manufacturing risks are high – the right mentor can be the difference between…
A complete guide to rapid prototyping for electronics startups Rapid prototyping transforms ideas into physical products you can test, iterate, and validate at speed. For electronics startups, that means moving beyond plans to prototypes that demonstrate the electrical, mechanical, and software functions your product needs to succeed in the real world. This guide explains what…
What is an electronics breadboard? Everything you need to start prototyping An electronics breadboard is the simplest, quickest way to turn a circuit idea into a testable reality. For startups building embedded products, breadboards let you trial sensors, radio modules and control electronics without soldering – all before committing to a custom PCB. This post…
What is an embedded tech accelerator? How to turn ideas into physical reality Developing an embedded electronic product (smart wearables, IoT devices, medtech gadgets, etc.) requires significant time, capital and expertise. The journey from vision to reality will inevitably twist and turn. For instance, hardware development is notoriously complex: 97% of hardware startups miss initial…
ARTICLE From London Docklands to green Theydon Bois AND Technology Research Ltd. is a technology and product development consultancy offering services for the design and development of new electronic products based in Essex, London. The fields covered but are not limited to IoT, telecommunications, food processing, scientific instrumentation, security, medical and energy market. AND Technology…