The
Embedded
Accelerator
by ANDTr
A 12-week accelerator for embedded tech innovators ready for their next stage of growth.
Backed by engineers who've spent 45+ years developing electronics built to scale.
Where we turn vision into physical reality
A 12-week accelerator for embedded tech innovators ready for their next stage of growth.
Backed by engineers who've spent 45+ years developing electronics built to scale.
What is The Embedded Accelerator?
The Embedded Accelerator is a 12-week programme taking embedded electronics products from early concept to a working and marketable prototype.
For up to 10 ambitious innovators, we offer a cost-effective way to build a physical prototype. Tap into our engineers and equipment as we design your first proof-of-concept, or the next generation of your prototype, plus, get design-for-manufacture guidance, expert mentoring and more. Our goal? Develop systems that grow with demand.
- Up to £25,000 match-funded prototype development
- Professional-grade electronics lab and equipment access
- Rapid prototyping and 3D printing
- Business mentoring from industry experts and academics
- Boutique co-lab space
- Manufacturing and supply chain support and introductions
- Opportunity to pitch to and network with investors
Who is it for?
Innovators with electronics products ready to move beyond the DIY phase. Whether you’re a start-up, SME, or researcher, if you’re building embedded tech with disruptive potential, ANDtr will help you derisk it, so it’s ready to scale.
You’re a good fit if you are:
- UK-based
- Developing an embedded electronics product (Technology Readiness Level 2 or higher)
- A start-up, researcher, or SME
- Looking for non-diluting funding
- Ambitious about investment and commercial growth
From manufacturing to medtech and femtech, any sector application is welcome. There is no requirement on secured funding, although pre-seed investment is preferable.
Hear from Alumni
Haptiv8, is a UK based medical device start-up developing Smart Insole for tip toe walkers.
- Problem:
Currently, costs NHS £83k per child by the age of 12. - Solution:
Sensory insole that encourages children to walk on the heels. - Value:
Haptiv8 solution would cost only £2k per child by the age of 12. - Challenge:
Build embedded tech that would enable market validation, de-risk scalability and compliance. -
Outcome:
Tested with patients showing significant improvements to gait and posture. -
Impact:
Enabled seed funding round, increasing the company valuation to over £1mill.
Become a Sponsor
We’re building our second cohort’s partner network now. Sponsorship means early access to founders before anyone else sees them, direct relationships, and a route to market through ANDtr’s distributor network. Get in touch to talk through a partnership.
The ANDtr Lab
Between Essex and London, our facilities include electronics equipment, test chambers, rapid prototyping and 3D printers. There is a boutique co-working space where members can upskill, network and collaborate with other embedded tech start-ups on the cohort.
Cohort to Cohort Impact
Every cohort fuels the next. A portion of our profits are reinvested to expand funding for future innovators, creating a self-sustaining platform for scalable electronics. Integration with other programs and services propel you into a wider eco-system, helping growth beyond the cohort.
Meet Investors
Each cohort has the chance to connect with investors throughout the programme and beyond. Includes pitching directly to investors at showcase day, fielding real questions on the spot. Open doors to funding opportunities and lasting relationships with the people backing the future of embedded tech. Contact us if you’d like to be involved as an investor
FAQs
When will the program take place?
The program will start in late February 2027 and last for approximately 12-weeks.
Do I have to pay to be on the accelerator?
No upfront fee to join the programme. During the program, we will work with members to unlock up to £25,000 towards your prototype development costs.
How does the matched funding work?
ANDtr contributes up to two-thirds of your prototype development costs, up to £25,000, in exchange for an IP license agreement with simple royalties, or buy-back terms — no equity is taken. The exact amount is agreed during the selection process based on your development needs.
What is the time commitment?
On average, you’ll spend 2–3 hours per week on the programme, including both virtual and in-person sessions. Some weeks may be more intensive, but we aim to schedule in-person sessions together to minimise travel and make the most of your time.
Does my company have to be registered in the UK?
No. In fact, you do not need to be a registered business yet. However, the accelerator is open only to applicants with a UK presence, as we require cohort members to attend the in-person sessions.
What type of tech are you looking for?
Applications from any sector are welcome, including (but not limited to) medtech, femtech and manufacturing. You must be developing an embedded electronics product (Technology Readiness Level 2 or higher).
How do I apply?
Applications open in October. Register your interest here.
Meet the mentors
Access over 400 years collective experience with our mentors and programme speakers.
From manufacturing to business excellence, gain valuable insights, feedback and connections with the very best in the business.
Applications are open now.
Applying is simple. Fill out our online application form. Successful applicants will be invited to an interview, followed by a final assessment before cohort selection.
