The Embedded Accelerator applications are open — Apply here →

Support the program

Back the next generation of embedded tech.

We find promising founders, derisk their products and connect them with the expertise, capital and networks they need to scale.

Partnership

What sponsorship looks like

We're building our sponsor network for cohort two. If you'd like access to emerging technology, technical talent and commercially relevant companies, we'd love to connect.

Every partnership package is built around what matters most to you, including:

✓Early access to the cohort
✓Direct working time with founders
✓A workshop or speaking slot
✓Branding and visibility across the programme
✓Routes to market through our distributor network
✓Investment opportunities with our cohort and alumni
Why ANDtr

Why partner with ANDtr?

Curated dealflow

Cohort startups, SMEs, and researchers are building embedded products at Technology Readiness Level 2 or higher, ready to prototype, attract investment and grow.

An eye for talent, based on 45+ years engineering experience

We have designed and developed embedded electronics since 1980. The same people assessing founders here make these calls daily for paying clients.

Technical due diligence that derisks companies

Compliance, feasibility and design-for-manufacture workshops run throughout the programme.

A network that opens doors

Distributor relationships and an open-access mentor network mean introductions can lead somewhere commercially and technically.

Aligned capital

We offer up to £25k prototype support per team to de-risk product development.

Cohort to Cohort Impact

Every cohort fuels the next. A portion of our profits go back into funding future innovators, so your sponsorship strengthens the whole ecosystem, not just one founder.

Track record

Startup success.

£1m+
valuation given to one startup after working with ANDtr
100%
of cohort one moved up at least one Technology Readiness Level
80%
of cohort one progressed to design-for-manufacture
60%
of cohort one unlocked new market access

What our teams build.

Recent projects from the ANDtr lab and cohort.

Ready to back the next cohort?

Get in touch to discuss how your organisation could get involved.